Privacy Policy

1. Who we are

Safar Fashion (“we”, “our”, “us”) is a women's fashion accessories brand based in Basti, Uttar Pradesh, India. We operate the website safarfashion.com and sell women's bags and footwear online and through our physical store.

2. What data we collect

When you place an order, ask a question on WhatsApp or browse our website, we may collect:

• Name, phone number and delivery address (for order fulfilment)
• WhatsApp messages (for customer support and styling assistance)
• Payment method — we do not store card or UPI details; payments are processed by our payment gateway partner
• Browser and device information via cookies and analytics tools (Google Analytics, Meta Pixel)
• IP address and general location for fraud prevention

3. How we use your data

• Process and deliver your orders
• Send order confirmations and delivery updates
• Provide styling help and exchange support via WhatsApp
• Improve our website and product range using analytics data
• Show you relevant ads on Facebook and Instagram (via Meta Pixel) — you can opt out via your ad preferences

4. Data sharing

We do not sell your personal data. We share data only with:

• Delivery partners — your name, phone and address for shipping
• Payment gateway providers — for secure transaction processing
• Google and Meta — anonymised analytics and advertising data

5. Data retention

We retain order data for 3 years for accounting and legal compliance. WhatsApp support messages are retained for 1 year. You may request deletion at any time by contacting us.

6. Your rights

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request erasure of your data (subject to legal obligations)
• Withdraw consent for marketing communications

To exercise any of these rights, contact us at support@safarfashion.com.

7. Cookies

We use cookies for site functionality, analytics (Google Analytics) and advertising (Meta Pixel). By continuing to use our website you consent to cookie use. You can disable cookies in your browser settings at any time.

8. Security

Our website uses HTTPS encryption. Payment processing is handled by PCI-DSS compliant payment gateway partners. We do not store payment card details on our servers.

9. Contact us

For privacy questions or data requests, contact us:

• Email: support@safarfashion.com
• WhatsApp: +91 84228 47204
• Store: Haji Manzil, Shemriyanwan Bazar, Basti, Uttar Pradesh 272001